Kyle Todd, Esq., is a licensed attorney, entrepreneur, husband, and father. His experience with legal marketing began when he founded his own law firm in 2013. As he grew the practice, he learned that excellent legal work alone was not enough to create consistent growth. Referrals are valuable, but they can be unpredictable. In a competitive legal market, a firm cannot rely on word of mouth alone. Kyle tried nearly everything to grow his firm—and saw the good, the bad, and the ugly of legal marketing along the way. He sat through meetings where marketers showed up late, unprepared, and pitched services that made little sense for his practice. He hired marketers who soon made clear that larger clients were their priority. Too often, marketing services were sold with too little attention to the outcomes that matter most to law firm owners: more of the right cases, fewer unqualified leads, streamlined intake, and clear data to guide future marketing spend.

Along the way, Kyle learned everything he could about building a law firm through consistent, sustainable systems. Under his leadership, his plaintiff-side practice grew from a solo firm into a firm with eight employees. In the process, he became obsessed with law firm marketing, intake systems, and the operational systems that support growth. Kyle founded Precedent Growth to give other law firm owners the kind of growth partner he had always wanted: one that understands both the business of practicing law and what it takes to turn marketing into cases.